The inaugural GLOBAL MADANI AWARDS, organised by Yayasan PEACE (Policy and Economic Affairs Centre of Malaysia) was officially launched at Zepp Kuala Lumpur by YAB Dato Sri’ Haji Fadillah bin Haji Yusof, the Deputy Prime Minister of Malaysia.
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(KUALA LUMPUR, 11 January 2024) Following its Scam Prevention Short Film Contest, SunStrong Entertainment continues to drive social responsibility efforts with the initiation of ‘Speak Up Bravely If Something Happens’ cha
rity campaign, which highlights seven themes – scams, mental health, suicide, substance abuse, bullying, sexual assault and abortion – through radio drama and a specially recorded single.
SunStrong Entertainment has long been zeroing in on social causes through music, films and TV series. ‘Speak Up Bravely If Something Happens’ charity campaign once again demonstrates its unremitting pursuit to help bring about a more harmonious society.
The campaign was launched at A Quiet Place, Federal Arcade by Communications Deputy Minister Teo Nie Ching, who said that the government has stepped up efforts on content removal and setting up helplines and reporting channels for the hardships highlighted by this campaign.
“This is yet another commendable initiative by SunStrong Entertainment, which has been persistent in their prevention education and awareness efforts. We call on more parties to utilise various mediums and platforms to spread educational and informative content for a better Malaysia,” she said.
SunStrong Entertainment founder Jment Lim says, “Over the years, besides being part of some great films such as Snow in Midsummer directed by Chong Keat Aun that received nine nominations at the Chinese-language Oscars known as Golden Horse Awards, SunStrong Entertainment has also been sponsoring, supporting and holding numerous social causes including the Scam Prevention Short Film Contest as we believe that every company has a responsibility to lend a hand or voice to important matters in whichever way they could.”
My Masterpiece and Innovation Media founder Joseph Seow shares, “These hardships are not just numbers or stories but real suffering, real pain affecting real people. It is important that we do not turn a blind eye but to do our part to spread awareness and prevention methods while creating a more caring society.”
Highlighting the campaign’s 7 subject matters, a 7-episode radio drama will be aired on AiFM beginning 11 March at 12:20pm every Monday and Tuesday. Set to be one of Hari RTM anniversary celebration featured programmes this year, the voice cast comprising of Jordan Voon, Coby Chong, Jordan Sen, MayJune, Remon Lim, Crystal Ong, Xie Songfan and others, recorded their parts in just one take.
Attendees at the launch were also treated to the premiere of the music video for the uplifting single Right Here, Right Now performed by Jment Lim, Daniel Lee, Yise Loo, Soh Chin Chuan, Daniel Chezi, Nicole Lai, Aki Huang and Harn. The track, specially recorded in support of the campaign, is written by Wong San San and composed by Yu Heng.
Also present were TV2 channel manager Ng Leng Leng and AiFM general manager Lim Yen Leng together with hundred guests including the voice cast, singers, personalities and industry players.
In the heart of Kapit, Sarawak, an orang Iban learned the ancient art of Pua Kumbu at age 5 under her grandmother’s guidance. Now, at 65, she bears the responsibility of passing this legacy to the 4th generation. The intricate weave, born from ancestral dreams, shapes the lives of the Iban community, from birth to death. Pua Kumbu serves as more than a ceremonial textile; it is a cradle for newborns, a shield against mosquitoes, and an integral part of rituals. It becomes traditional dress, safeguard during celestial events, and a symbol of status. Recognized by figures like Nurul Izzah and ThinkCity CEO, Pua Kumbu’s preservation faces challenges as the weaver strives to inspire a return to traditional methods. This story unfolds at the launch of IKAT 2.0, an initiative spotlighting Borneo textiles, aiming to preserve Malaysia’s rich textile heritage.
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