Marrybrown®, Malaysia’s largest homegrown Halal Quick Service Restaurant (QSR), is set to excite local taste buds with the launch of Ayam Epik, its latest spicy crispy chicken offering. This mouthwatering dish, inspired by the vibrant mamak culture, brings a deliciously bold twist to the much-loved crispy chicken, perfectly capturing the flavors Malaysians crave.
Marinated with a carefully crafted blend of local spices – including curry powder, cumin, coriander, garlic, onions, and more – Ayam Epik delivers a tantalizing burst of flavor in every bite. The result? A crispy, ‘konfem pedas’ (guaranteed spicy) chicken experience that promises to awaken your taste buds and leave you craving more.
Daniel Chan, CEO of Marrybrown®, shared, “At Marrybrown®, we take immense pride in being a Malaysian-born brand. We understand the deep connection our customers have to local flavors, and with Ayam Epik, we’re celebrating that love for authentic, familiar tastes. While we constantly strive to innovate and offer something new, this dish takes us back to our roots, offering a tribute to the classic local fare that resonates with Malaysians from all walks of life.”
Drawing inspiration from the beloved mamak food culture – where bold, spicy flavors reign supreme – Ayam Epik combines a satisfying crunch with a rich, aromatic coating of cereal and spices, perfectly capturing the essence of what Malaysians love in their food.
Available for a limited time from 11 November 2024, fans of spicy chicken can enjoy Ayam Epik at Marrybrown® outlets across Malaysia in a variety of mouthwatering options.
